Public Relations

Public Relations Services | Shape Your Narrative

Public relations that doesn’t just make noise. It makes an impact

In a crowded marketplace, being the best-kept secret is a risk. True growth happens when your expertise, your value, and your story resonate with the people who matter most. That’s where we come in.

At TACT, we move beyond press releases to build purposeful PR campaigns that shape perceptions, build trust, and create tangible business results.


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Our TACT Methodology

How We Deliver Results

Talk with Strategy

We develop powerful narratives that articulate your unique value proposition and resonate with your target audiences across Africa.

Act with Precision

We execute data-driven campaigns with meticulous attention to detail, ensuring every action supports your business objectives.

Connect with Purpose

We build meaningful relationships between your brand and key stakeholders, from media to influencers to customers.

Thrive with Impact

We measure success by your growth—in reputation, influence, and business outcomes—ensuring sustainable results.

FAQ

Your journey to powerful communications starts with the right information.To provide absolute clarity on how we operate and the value we deliver, we’ve addressed the key questions that can help you feel confident in choosing TACT as your strategic communications architect. 

The first step is a no-obligation discovery session. We learn about your business objectives, challenges, and ambitions. We then develop a tailored proposal outlining our recommended strategy, key performance indicators, and investment. It’s a collaborative process designed to ensure we are the right fit to help your brand Thrive.

Our difference lies in our TACT methodology. We don’t just execute tasks; we build integrated communication ecosystems. We combine deep local market intelligence with a global perspective, ensuring your brand doesn’t just get noticed but is understood, trusted, and valued. Our founder, Lola Okulo’s 15-year track record of shaping narratives across East Africa gives us an unparalleled edge in crafting campaigns that resonate locally and impact globally.

TACT has a diverse portfolio spanning sports, gaming, FinTech, technology, finance, FMCG, political campaigns, government agencies, non-profit, and more. The principles of powerful storytelling and strategic relationship-building are universal. We pride ourselves on becoming fast, dedicated students of your industry, ensuring our strategies are informed, relevant, and impactful for your specific market segment.

While we offer project-based campaigns, we see the most transformative results through retainer relationships. Public relations is about building long-term reputation and relationships, not just short-term gains. Our minimum engagement is typically 6 months, allowing us to properly strategize, execute, measure, and optimize for meaningful results.

You will benefit from a hybrid model. You will have direct, strategic access to our senior leadership, including Lola Okulo’s direction on major campaigns, ensuring high-level thinking guides your program. A dedicated account lead and supporting specialists will handle day-to-day execution, ensuring your account receives both strategic excellence and meticulous attention.

Over a decade of being a leading PR firm in Kenya has allowed us to build genuine, trusted relationships with journalists, editors, and producers across Africa and beyond. We don’t just blast pitches; we understand what makes a compelling story for their specific audience. We act as a valuable resource for them, which in turn makes us a trusted source for securing quality coverage for you.

We move beyond vanity metrics like “number of clippings.” Our success is measured by your business outcomes. We provide comprehensive reports that track metrics tied to your goals, including share of voice, message pull-through, quality of media placements, website referral traffic, lead generation, and impact on brand sentiment. Our goal is to demonstrate clear value and a tangible return on your investment.

Absolutely. This is one of our specialties. We help emerging brands Talk with clarity by defining their core narrative, Act with precision to launch into the market, Connect with the right audiences and influencers, and Thrive by establishing a solid reputation from day one. We build the foundational visibility that turns unknowns into industry contenders.

Fully integrated. In today’s media landscape, the lines are blurred. A feature in a major newspaper gains traction on social media, and a viral online campaign can be picked up by broadcast news. Our team works seamlessly across both spheres, ensuring your story is amplified through the most effective channels—whether it’s a top-tier business publication, a key industry influencer, or a targeted LinkedIn campaign.

Fully integrated. In today’s media landscape, the lines are blurred. A feature in a major newspaper gains traction on social media, and a viral online campaign can be picked up by broadcast news. Our team works seamlessly across both spheres, ensuring your story is amplified through the most effective channels—whether it’s a top-tier business publication, a key industry influencer, or a targeted LinkedIn campaign.

Ready to Elevate Your Communications Strategy?

Partner with Kenya’s leading PR firm and experience the TACT difference. Let’s help your brand Talk, Act, Connect, and Thrive in the African market.


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