Strategic Media Relations Services
Don't Just Send Press Releases. Forge Front-Page Relationships
In a saturated media landscape, being heard is one thing - being featured is another. We move your brand beyond the inbox and into the headlines with a media relations strategy built on insight, relationships, and compelling storytelling.
🎯 ACT with Strategy
Our outreach is precise, not random. We identify and engage the specific journalists, editors, and influencers whose beat and audience align perfectly with your message, ensuring higher engagement and placement rates.
📈 THRIVE with Influence
The result? Consistent, high-quality coverage that elevates your brand authority, drives qualified traffic, supports business development, and positions you as a leader in your field.
Our End-to-End Media Relations Services
We manage the entire media relations lifecycle, from crafting the perfect pitch to measuring its impact.
Media Strategy & Messaging
We develop a comprehensive media plan tailored to your business objectives, complete with compelling key messages and a target media list that ensures your story reaches the right people.
Press Release Writing & Distribution
Our team of former journalists and expert writers craft powerful, newsworthy press releases and strategically distributes them through our extensive network and premium channels.
Targeted Media Pitching & Outreach
We conduct personalized, one-on-one outreach to secure exclusive interviews, features, commentary opportunities, and product reviews in your most coveted publications.
Media Training for Spokespeople
Prepare your leadership to face the media with confidence. We provide practical training on message delivery, handling tough questions, and projecting authority and poise on camera and in interviews.
Media Monitoring & Analysis
We track all your coverage, providing detailed analysis on share of voice, sentiment, message pull-through, and advertising value equivalent (AVE) to demonstrate clear ROI.
Press Conference & Media Event Management
From intimate press briefings to large-scale launch events, we handle every detail to ensure your announcement generates maximum media attendance and coverage.
Why Journalists Respond to TACT
Our founder, Lola Okulo, has built our reputation on being a trusted resource for the media. We understand what makes a story, what journalists are looking for, and how to present your news in a way that saves them time and adds value to their work. We don’t spam inboxes; we open doors.
Ready to See Your Name in Lights?
We invest in genuine relationships. This means understanding a journalist’s specific interests, respecting their deadlines, providing reliable sources and data, and only pitching stories that are truly relevant to their beat. It’s a long-term investment in trust, not a transactional exchange.
