Lola Hoka - TACT Lead Strategist
about lola
Experience
- 10+ years as a business/finance journalist and radio show host at major news outlets in Kenya.
- 8+ years in corporate strategic communication and content management.
- Extensive experience for major gaming and sports betting companies in several countries in Africa.
- Successful campaign for a first-time MP in the 2022 Kenya General Elections
- Successful Organization of a major continental soccer tournament hosted across 3 countries
recent wins
- 65% increase in lead generation for the biggest gaming company in Africa through innovative PR campaigns.
- Helped launch a new gaming company in 13 African markets, ranking #1 in Acquisition Power Score (2024).
- Championed women's sports equity, securing sponsorships for Tanzania's W. Basketball League, Kenya's W. Cup, and Ghana's W. FA Cup.
- Guided Kenya's ICT & Accreditation strategy for CHAN 2025 and AFCON 2027, ensuring global standards.
- Helped run a successful campaign for a first-time MP in a hotly contested election, running as an independent candidate with no backing from major parties.
milestones
- First ever female business editor for a major news outlet in East Africa.
- Pioneered CSR initiatives, like corporate-sponsored maternal healthcare program, bridging gaps in leadership and healthcare access.
- Championed women's sports equity, securing sponsorships for Tanzania's W. Basketball League, Kenya's W. Cup, and Ghana's W. FA Cup.
