Felix Abur
Head of Digital Strategy
Turning Audiences Into Advocates
The Digital Honeyguide: Your Path Through the Noise
At TACT Communications, we believe the best guides don’t just point—they interpret, adapt, and ensure you reach the destination. As our Head of Digital Strategy, Felix Abur is your honeyguide through the digital wilderness.
With over 15 years of experience spanning from Nairobi to Orlando, Felix doesn’t just run campaigns—he engineers digital ecosystems where data, creativity, and human psychology converge to deliver measurable growth. His philosophy is simple: If it doesn’t attract, convert, and delight, it doesn’t belong in the strategy.
With over 15 years of experience spanning from Nairobi to Orlando, Felix doesn’t just run campaigns—he engineers digital ecosystems where data, creativity, and human psychology converge to deliver measurable growth. His philosophy is simple: If it doesn’t attract, convert, and delight, it doesn’t belong in the strategy.
Abur's Professional Journey
Felix’s career is a masterclass in adaptive expertise. Beginning in traditional marketing for a Kenyan Retail giant, he quickly recognized the seismic shift toward digital and became a certified HubSpot Inbound Marketing expert—a skillset he’s honed across continents and industries over the last 15+ years.
📍 Global Perspective, Local Precision
– Kenya to Kentucky: Has crafted strategies for clients across 4 continents
– Industry Chameleon: Created digital strategies and web content for coaches, including a Negotiations coach, customer service coach, and a Leadership coach. Deep-dived into sports, gaming, SaaS, and Fortune 500 B2B
– The TACT Chapter: Joined to build what he couldn’t find elsewhere—a digital practice rooted in strategic partnership, not transactional service.
🎯 Why Digital Strategy Needs a Honeyguide
“Most brands are shouting in a forest. My job isn’t to make them shout louder—it’s to guide the right people to listen.”
The Digital Strategy Framework: ATTRACT → CONVERT → DELIGHT
🔍 ATTRACT
Finding Your People Before They Know They’re Looking
– SEO & Content Architecture: Built organic traffic increases up to 65% for global clients
– Social Listening & Engagement: Identifies hidden audience segments and conversation opportunities
– Paid Media Precision: Targets not just demographics, but mind-sets and intent
🔄 CONVERT
Turning Curiosity into Commitment
– Lead Nurturing Systems: Developed email sequences with 32% open rates (industry avg: 21%)
– CRM Optimization: Streamlined sales pipelines reducing follow-up time by 25%
– Conversion Rate Alchemy: Transformed website visitors into qualified leads at 22% conversion rates
DELIGHT
Creating Customers Who Become Advocates
– Retention Marketing: Built programs increasing client lifetime value by 40%
– Advocacy Engineering: Turned satisfied customers into referral engines
– Feedback Loops: Systems that make customer insights directly shape strategy
Ready to Transform Your Digital Presence?
Let Felix Abur architect your digital ecosystem. Whether you're launching, pivoting, or scaling, the TACT honeyguide approach ensures you don't just make noise—you make impact.
